How To Sell Products Online! - Part 2
Unless you've been hit with a brilliant idea right from the beginning and that's your motivation to start your business, finding great products to sell online profitably can be a daunting task. There are thousands of possible choices, yet, everything seems like it's been done a thousand times before.
So with all these product choices where do you even begin digging to find the the gold? The first step to finding products to sell online is to be able to recognize the various opportunities that exist for uncovering great products.
In this chapter, we'll look at the eight potential opportunity types that you must familiarize yourself with. Understanding these eight product opportunity types are key to helping you identify great product and niche opportunities to sell online.
Let's first look at the all eight opportunity types, then, we will dive into each one in more detail:
- Uncover Opportunities in Keywords
- Build an Interesting and Captivating Brand
- Identify and Solve a Customer Pain Point
- Identify and Cater to Consumer Passions
- Follow Your Own Passion
- Look for an Opportunity Gap
- Utilize Your Own Experience and Expertise
- Capitalize on Trends Early
Each opportunity above involves a different mindset and approach. Let’s explore each one in more detail:
1. Uncover Opportunities in Keywords
Organic search traffic can be the holy grail of ecommerce. If done correctly, Google and other search engines will reward you with massive amounts of consistent and targeted traffic. In a world of slim margins where paid advertising channels are consistently getting more expensive, this is precisely what makes products with keyword opportunities so lucrative.
Looking for keyword opportunities involves strategically looking for a product or niche online based the keywords people are search for in search engines like Google and Bing, then identifying high volume but low competition search terms. Keyword research can be a bit technical, so this opportunity involves a solid base understanding of keyword research and search engine optimization (SEO).
This opportunity can be particularly lucrative if you plan to dropship products, as margins on dropshipped goods are thin, many times making it difficult to use paid advertising channels effectively.
Example: Andrew Youderian took a technical approach in picking a niche that he felt had the highest chances of success based on keyword research. Utilizing this approach, Andrew found an opportunity to rank for keywords in the CB Radio niche.
You can see in the image above that Andrew's business, Right Channel Radios, has been able to rank in the 1st organic position on Google for the organic search term “Vehicle CB Radios”.
It’s been SEO opportunities like this that have helped Right Channel Radios become so successful.
RESOURCE: For more information and a step-by-step guide on keyword research, check outThe Beginner’s Guide To Keyword Research For Ecommerce.
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